Game design
Core loops, economies and progression built on paper and playtests long before a line of production code.
Mobile game studio · Hong Kong
Zenicraft Interactive designs, builds and operates original free-to-play games for players around the world — from the first prototype to season 40 of live ops.
The studio
We're a team of designers, engineers and artists working out of Central, Hong Kong. We build games we actually want on our own home screens: quick to learn, generous with their systems, and built to last years rather than weeks.
Every title ships from one room — game design, client and server engineering, art direction, analytics and live operations. That keeps the loop between an idea and a build in players' hands measured in days, not quarters.
What we do
Core loops, economies and progression built on paper and playtests long before a line of production code.
Unity clients and an authoritative backend built for 60-fps phones from 2019 and flagships from next year.
Distinct visual direction per title, from stylised 3D to hand-drawn 2D, scored and mixed for mobile speakers.
Seasons, events and content cadences driven by real telemetry — plus the tooling to ship them weekly.
Store, localisation and UA operations across 60+ markets, with culturalisation handled per region.
Age-appropriate design, privacy by default, and store policy compliance reviewed before every submission.
Careers
We hire slowly and keep teams small. If you care about the feel of a game more than the size of the org chart, we'd like to hear from you.
Send us your workClient · Hong Kong / Hybrid
Design · Hong Kong
Production · Hong Kong / Remote
Art · Remote
Nothing that fits? Open applications are always read.
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